Smarter Books. Stronger Readers.

Founded in 2012 in Minneapolis, Minnesota, Jump! publishes children’s nonfiction with a focus on curriculum-aligned subjects for emergent through early-fluent readers. Our books combine vibrant colors with captivating photography and corresponding text to draw readers into the subject and encourage reading success. Our imprints include:


Tadpole books are created to support reading instruction. With GRL levels A-E, all Tadpole books feature age-appropriate subjects, vibrant photographs, and thoughtfully crafted text to help the youngest students learn to read their very first nonfiction books.

Bullfrog Books

Bullfrog Books are designed for beginning readers in grades K-3. With ATOS levels of 1.0 or lower and Lexile levels between BR and 400L for all titles, Bullfrog Books help readers understand key features of text, build vocabulary, identify main topics and themes, and explain how images contribute to and clarify a text.


Pogo focuses on early STEM topics and is intended to pique children's interest in science, technology, and engineering. Written at a second grade reading level, each title is packed with infographics, sidebars, activities, and bright, colorful spreads that appeal to young readers.